Instagram Tests 90-Minute Videos, Challenging YouTube
Instagram is testing 90-minute videos, a move that could challenge YouTube's dominance in the long-form video space.
Instagram is testing a new feature that allows creators to upload videos up to 90 minutes long, a move that could challenge YouTube's dominance in the long-form video space.
The feature, called 'Features,' is currently being tested by a select group of creators in the US, including comedians and podcasters.
The new format is designed to be viewed on TVs, with a horizontal layout that is meant to be more engaging for viewers.
Instagram is not planning to pay creators for their content at this time, unlike YouTube, which has a revenue-sharing program for its creators.
The move is part of Instagram's efforts to become a more significant player in the video space, and to attract more creators and viewers to the platform.
Why it matters
This move could have significant implications for the video space, as Instagram looks to become a more significant player and challenge YouTube's dominance.
What's next
It's unclear what the future holds for Instagram's long-form video feature, but it's likely that the platform will continue to test and refine the feature before launching it more widely.
How the story unfolded
- The Hollywood Reporter Instagram Tests 90-Minute Horizontal Videos In Major Play for Podcasters and Creators
Read the original reporting
- TechCrunch – Watch out, YouTube; Instagram goes from short-form to 90-minute videos ↗
- Engadget – Instagram wants you to watch 90-minute videos on your TV ↗
- The Verge – Instagram chases YouTube with a push for longer, widescreen videos ↗
- Variety – Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Going to Pay Creators ↗
- The Hollywood Reporter – Instagram Tests 90-Minute Horizontal Videos In Major Play for Podcasters and Creators ↗
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Frequently asked questions
What do we know about Instagram long-form Videos?
Instagram is testing 90-minute videos, a move that could challenge YouTube's dominance in the long-form video space. Instagram is testing 90-minute videos, a move that could challenge YouTube's dominance in the long-form video space.
When did FlashFeed cover Instagram long-form Videos?
FlashFeed published this brief on October 26, 2026. The earliest report it draws on, from The Hollywood Reporter, is dated October 26, 2026.
What are the main details of the Instagram long-form Videos story?
The feature is currently being tested by a select group of creators in the US, including comedians and podcasters. The new format is designed to be viewed on TVs, with a horizontal layout that is meant to be more engaging for viewers.
Why is Instagram long-form Videos in the news?
This move could have significant implications for the video space, as Instagram looks to become a more significant player and challenge YouTube's dominance.
What comes next in the Instagram long-form Videos story?
It's unclear what the future holds for Instagram's long-form video feature, but it's likely that the platform will continue to test and refine the feature before launching it more widely.
Who reported the Instagram long-form Videos story?
This brief is based on reporting from The Hollywood Reporter, The Verge, Variety, Engadget and TechCrunch. Links to their original stories are listed on this page.
How we made this brief: FlashFeed brings together facts reported by the outlets listed above and writes a fresh, short explanation with the help of AI. Every brief is checked so it does not copy the publishers' wording. The original reporting belongs to those outlets – please read their full stories.
