OpenAI Tests Visual Ads in ChatGPT
The AI company is introducing display ads to its image generation tool, starting with users in the US.
OpenAI, the parent company of popular AI model ChatGPT, is testing a new type of ad in its image generation tool. The visual ads will appear alongside generated images, starting with users in the US.
The new ad format is designed to provide a more immersive experience for users, with images of sponsored products and services displayed on the screen.
Advertise with usYour brand hereIn-feed (between news) · Native cardBook this space →ChatGPT users will see the ads when they generate images using the tool, but OpenAI has implemented safeguards to ensure that the ads do not influence the answers provided by the AI model.
The company has also expanded its ad measurement tools and partnerships to provide more transparency and accountability for advertisers.
Why it matters
The introduction of visual ads in ChatGPT could provide a new revenue stream for OpenAI and potentially change the way users interact with the AI model.
What's next
The testing phase is expected to continue for several months, with the goal of rolling out the new ad format more widely.
How the story unfolded
- The Verge OpenAI is sticking more ads in ChatGPT
Read the original reporting
TechCrunch – OpenAI launches visual ads that appear alongside image generation results ↗
Engadget – OpenAI is testing more ads in ChatGPT ↗
The Verge – OpenAI is sticking more ads in ChatGPT ↗
How we made this brief: FlashFeed brings together facts reported by the outlets listed above and writes a fresh, short explanation with the help of AI. Every brief is checked so it does not copy the publishers' wording. The original reporting belongs to those outlets – please read their full stories.
