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Technology⚡ FlashFeed Brief

Apple is gearing up for a special presentation, set to unveil new MacBook and iPad models

Apple's third product event of the season is set for October 28, with rumors pointing to new MacBooks and iPads, including an OLED touchscreen MacBook.

By David Cooper, Editor · Updated · Based on reporting from 3 outlets
Apple is gearing up for a special presentation, set to unveil new MacBook and iPad models

Apple has officially announced its third major product showcase of the year, scheduled for October 28 in Los Angeles, and has dubbed it 'Pro and Tell'

The event is expected to focus on new MacBooks and iPads, with rumors suggesting an OLED touchscreen MacBook and a refreshed iPad Mini.

The forthcoming event is geared towards the press and creative professionals, rather than a traditional product launch

The stage is set for a dual focus on Mac and iPad, with Apple keeping mum on which specific products will be showcased ahead of time

Why it matters

The event is significant for Apple fans and tech enthusiasts, as it promises to bring new and innovative products to the market.

What's next

The event will take place on October 28, with Apple expected to make official announcements about the new products.

How the story unfolded

  1. The Verge Apple teases MacBook Pro event next week
  2. Gizmodo Apple’s ‘Pro and Tell’ Event Will Bring Us a MacBook We’ve Never Seen Before
  3. Engadget What to expect at Apple's 'Pro and Tell' event on October 28

Read the original reporting

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Frequently asked questions

What is the latest on Apple PRO and Tell?

Apple's third product event of the season is set for October 28, with rumors pointing to new MacBooks and iPads, including an OLED touchscreen MacBook. Date: October 28

When was this Apple PRO and Tell news reported?

FlashFeed published this brief on October 21, 2026. The earliest report it draws on, from The Verge, is dated October 19, 2026.

What should I know about Apple PRO and Tell?

Location: Los Angeles Expected products: New MacBooks, iPads, including an OLED touchscreen MacBook

Why should readers care about Apple PRO and Tell?

The event is significant for Apple fans and tech enthusiasts, as it promises to bring new and innovative products to the market.

What comes next in the Apple PRO and Tell story?

The event will take place on October 28, with Apple expected to make official announcements about the new products.

Which outlets reported on Apple PRO and Tell?

This brief is based on reporting from The Verge, Gizmodo and Engadget. Links to their original stories are listed on this page.

How we made this brief: FlashFeed brings together facts reported by the outlets listed above and writes a fresh, short explanation with the help of AI. Every brief is checked so it does not copy the publishers' wording. The original reporting belongs to those outlets – please read their full stories.

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